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Search results for “Experiential marketing”
B2B outbound tour platform Lixing raises US$1.6 million
07/17/2015
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9:42:10 PM
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Lixing.Biz received an investment of RMB10 million from Buttonwood Capital to accelerate the creation of a outbound leisure travel platform.
Five hospitality trends to keep an eye on in 2018
01/02/2018
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2:31:29 PM
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“Experiential marketing”, “tailor-made service” and “personalization” are nothing but overused buzzwords if hotels fail to correctly aggregate and exploit data.
LY.com and Tuniu take battle to experiential showrooms
04/16/2015
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3:18:34 PM
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Tuniu plans to have 100 regional service centers next year to counter arch rival LY.com’s 11 new experiential showrooms by the end of April.
Poor business models put 90% of China’s theme parks in the red
05/12/2015
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10:49:30 AM
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Time Warner and Dreamworks are jointly constructing a 10 square kilometer theme park in Zhuhai.
Chinese theme parks need to diversify their business models amid booming demand
05/05/2015
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9:59:28 AM
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The Chinese market is expected to be able to accommodate at least 10 additional theme parks of similar scale to Disneyland in the next 25-30 years.
The Tuniu Throwdown
04/30/2015
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10:16:21 AM
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What happened to one of China’s largest online travel agencies in three crucial days and what led up to it?
Caissa Touristic uses shell company Easy Food to go public
04/20/2015
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3:16:48 PM
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Publicly listed Easy Food will issue 432 million shares to give HNA Tourism majority control and make it a shell for HNA subsidiary Caissa Touristic.
Home Inns to focus on mid-range brand and business travel platform
04/09/2015
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9:25:09 AM
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Home Inns will expand its Homeinn Plus hotels by 80 to 100 properties this year, as well as launch its Qiake-in guest platform.
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